Our Story
Built From Inside the Business.
Not a Boardroom.
Full Loop CRM exists because the person who built it spent two decades running home service companies and never found a CRM that actually worked.
20+ Years in the Field
Full Loop CRM was not designed by consultants, venture capitalists, or software engineers who read a whitepaper about "field service management." It was built by someone who spent over twenty years working in, managing, and owning multiple home service companies.
Cleaning companies. Maintenance crews. Pest control operations. Moving teams. The founder lived every pain point that service business owners face: missed calls, lost leads, no-show crews, unpaid invoices, and zero reviews to show for good work.
Over those two decades, every CRM on the market was tested. Jobber handled scheduling but ignored lead generation. HouseCall Pro managed dispatching but had no SEO strategy. GoHighLevel focused on funnels but couldn't track a crew in the field. ServiceTitan required a six-figure commitment and a team of admins.
Every single platform covered one piece of the puzzle. Scheduling or invoicing or leads — always separately. None of them handled the full cycle from the moment a customer searches Google to the moment they rebook six months later.
The CRM That Should Have Existed
The idea was simple: build the CRM that every home service owner has always wanted. Not a scheduling tool with a CRM label. Not a marketing funnel with a calendar bolted on. A single system that handles the entire customer lifecycle from first click to repeat booking.
One platform that generates leads organically through multi-domain SEO. Converts those leads with an AI assistant named Selenas who answers calls, texts, and chats 24/7. Books the job automatically. Tracks the crew with GPS. Collects payment on-site. Earns the five-star review. Then retargets that customer for rebooking when the next service window opens.
That is what "full loop" means. Not a partial solution. Not a stack of integrations. One closed loop where every stage feeds the next.
The Seven Stages of the Full Loop
Organic Lead Generation
Multi-domain SEO microsites rank for every service + city combination in your territory.
AI-Powered Sales
Selenas answers calls, texts, and web chats — qualifying leads and booking jobs autonomously.
Smart Scheduling
Route-optimized scheduling that accounts for crew availability, travel time, and job type.
GPS Field Operations
Real-time crew tracking, clock-in verification, and automated customer arrival alerts.
Payment Collection
On-site card processing, automatic invoicing, and payment reminders with zero manual follow-up.
Review Automation
Timed review requests sent after every completed job — building your Google reputation automatically.
Retargeting & Rebooking
Automated follow-ups based on service intervals so customers rebook before they think to call a competitor.
Built by Operators, Not Investors
Full Loop CRM is engineered and maintained by Consortium NYC, a New York-based web design and digital marketing studio specializing in high-performance applications for service businesses. All SEO strategy and organic lead generation is powered by The NYC SEO. The same team that builds the CRM also operates home service companies — giving Full Loop a feedback loop that no competitor can replicate.
Every feature ships because it solves a real operational problem, not because a product manager read a trend report. The roadmap is driven by operators, not investors.
Our Mission
Empower home service businesses to compete with big franchises using better technology — not bigger budgets. One owner-operator with Full Loop CRM should be able to outperform a franchise location with ten times the marketing spend.
Ready to Close the Loop?
See what Full Loop CRM can do for your service business.